Product Copywriting

Although my main copywriting service is brand storytelling, I also write product descriptions, also known as PDPs. Naturally, I extend the brand’s tone of voice into this vital area of copy, to extend that brand storytelling throughout every customer touchpoint.

The Basket Room

I helped established ethical basket company The Basket Room refine their tone of voice as part of a rebrand. I also write product descriptions for them, as well as their blog.

Gifting Company A Year of Dates

Writing the product copy for A Year of Dates’ own website, plus and alternative version for their Not on the High Street site was such fun. Their best selling date box have all sorts of fun date night ideas, that encourage us to try new things and make fun memories.

Under The Rose Jewellery

I let my creativity flow when writing brand-enhancing, meaningful copy for product descriptions for Under the Rose premium jewellery.

JuicePlus

I was delighted to write the PDP copy for nutrition company JuicePlus’ US site recently. I created health and wellbeing sales copy that ladders up to the company’s new tone of voice. Having spent part of my childhood in Texas, and studying for a year in North Carolina, I ‘speak’ American English as fluently as British English, so there were no ‘lost in translation’ issues. I also wrote email and social media copy for their new Superfood product launch.