Hi, I’m BECKY
Empowering you to communicate with confidence, with authentic copy that tells your brand story
Meet the HUMAN BEHIND THE WORDS
Hello, I’m Becky
I’m a copywriter, blogger, brand storyteller and former broadcast journalist. I live near Milton Keynes with my husband, two teenage daughters and our cat Dotty.
As a small business owner myself, I know how hard it is to juggle it all. the. things. You know you should have a professional website, email your list regularly, add evergreen blog posts, Pin your products to Pinterest, create content for Insta… the list goes on, right?
But we only have a limited amount of time, and it feels so overwhelming. That’s where an experienced copywriter like me comes in.
When I write your website, blog posts, emails or brochures, you’ll benefit from over two decades of experience as a senior copywriter, broadcast journalist, and eco-blogger.
My brand storytelling helps you create a unique online presence that’s relatable, likeable and trustworthy. All with minimal effort from you.
How I’ll help you
I help lifestyle brands make a genuine connection to their customers through compelling, commercial storytelling copy that converts
You’ve got big ideas, a brilliant service or products, and a message that matters. It’s time for your website to reflect that. I help lifestyle brands define and develop their tone of voice, and build an online presence that turns heads and converts, through creative strategic copy that converts browsers into buyers.
An accidental copywriter
Like many of the best things in life, I discovered copywriting by accident.
I was working as a broadcast journalist and entertainment editor for a group of independent radio stations.
I loved interviewing people. Whether they were celebrities or random people I accosted on the street, I always found something interesting about them. It was such a rush broadcasting live to millions of people.
And writing a whole news story in just three lines, with a 12 second audio clip? Such great discipline.
But starting work at 5 am, opening up a creepy, cold radio station by myself in the dark? Not such fun.
I applied for a job in marketing at a university. In the interview, they let me know I was overqualified and would be bored within months, and instead, asked if I’d write their prospectus for them.
So I started copywriting, and never looked back
As much as I loved writing a three minute news bulletin covering 5 stories and the sport, writing that prospectus gave me the chance to go deeper, and use my writing skills to sell a life-changing experience. It sparked a love of longer-form content that eventually led to me starting my own eco lifestyle blog.
Writing that prospectus led me to become the Senior Copywriter for a multinational beauty company for a decade.
But when my babies came along, I craved more time with them.
So, in 2014, I launched my freelance copywriting service, giving me the flexibility to be there for our toddlers.
Now they’re teens and need me a little less (at least physically!) I’m able to dedicate my whole 9-5 to writing for my clients.
My passion is helping lifestyle businesses like yours to make meaningful changes to the way they communicate.
I bring the skills I’ve gained throughout my career, working them seamlessly into my creative freelance copywriting services.
I call it ‘Brand Storytelling’ as it helps you create a brand that is relatable, likeable and trustworthy. All with minimal effort from you.
My secret sauce
ONE
An Expert Copywriter
With a strong track record of creating commercial copy that resonates with customers, I specialise in lifestyle copywriting for small female-founded businesses. But I’m no stranger to the big brands, and work equally well by myself, or with your marketing team.
My background in commercial copywriting means I’ll get to the heart of your story quickly and concisely. I’m adept at finding the hook, and crafting copy that resonates with your target audience.
In 2007, I became a Creative Copywriter for Avon Cosmetics, and was quickly promoted to Senior Copywriter. I managed a team of copywriters, and between us we created commercial copy for a new brochure and Representative magazine every three weeks.
In 2015, I set up my business as a freelance creative copywriter and brand storyteller. I’ve worked with a wide variety of businesses, large and small, including Champneys Spa, Avon, Gü, Bounty.com, Origami Est, The Basket Room, A Year of Dates, Nutmeg Wall Art, Pia Jewellery, florists, photographers, and make-up artists, to name a few.
TWO
A Professional Blogger
Founding, writing and maintaining my eco lifestyle blog, PinksCharming, has taught me a plethora of digital skills. These include SEO, design, WordPress and social media promotion.
I’ve worked on many exciting projects with high profile clients, including:
IKEA
DFS
David Lloyd
SaveMoneyCutCarbon
Boots
Tempur
Piccalilly Organic Kids’ Wear
Love Lula Beauty
Futon Co & Cult Furniture
PinksCharming has been nominated for several awards and is in the UK Top 10 Green Blogs in the Vuelio ranking.
THREE
An Experienced Journalist
After completing my Post Graduate Diploma in Broadcast Journalism in 2002, I became Entertainment Editor and Broadcast Journalist for the country’s largest independent radio network, now known as Global Radio, writing and broadcasting live news bulletins to thousands of listeners and interviewing celebrities for my entertainment segments.
I became a senior member of the news team at this busy hub of seven radio stations that included Chiltern FM, FM103 Horizon, Watford’s Mercury, Classic Gold and Core Digital. Daily duties included writing and broadcasting news live to thousands of listeners every hour, and interviewing celebrities, politicians and news makers. Next, I freelanced as a broadcast journalist for a year or so, with clients including the BBC and GCap (now Global).
How I’ll bring your story to life
Tone of Voice
FEEL MORE CONFIDENT IN YOUR COMMUNICATIONS WHEN I DEFINE & DEVELOP YOUR AUTHENTIC BRAND VOICE
Copywriting
LET ME TAKE CARE OF WRITING YOUR DIGITAL OR PRINT COPY, SO YOU’LL HAVE MORE TIME TO BUILD YOUR BUSINESS
Blog Writing
ENJOY MY ENGAGING READY-TO-POST BLOG AND EMAIL CONTENT, AND SHOWCASE YOUR EXPERTISE, EFFORTLESSLY
Becky’s brand storytelling process is so easy
“I’m so thrilled with the copy Becky wrote for my website. She perfectly captured ‘me’ and my newborn and family photography services, and wrote the copy in such a heartfelt, emotional way that resonates with my ideal clients.
Before I met Becky, I was struggling to find my brand voice and express how my clients feel when they work with me. Becky’s brand storytelling process is so easy, and the tone of voice direction she created helps me write my own social media copy, so I feel confident it’s consistent with my website and authentically speaks to my audience.”
– Emily Daniel
the Right Words, when you need them, wherever you are
I’m based near Milton Keynes, so I can meet with you to discuss your copywriting project if you’re in the Milton Keynes, Northamptonshire, Bedfordshire, Oxfordshire, Hertfordshire or Buckinghamshire area.
I work virtually, from my garden office, so you can benefit from my copywriting and brand storytelling services wherever you are.
The pop quiz
coffee order
Decaf oat milk latte
favorite Season
Give me a warm summer’s day please!
Currently obsessed with
All things scalloped
always in my Bag
Lip balm, a spare lip balm and a pair of sunnies
On my bucket list
Learning to tap dance
Guilty pleasure
Revels (yes to the coffee and orange ones, but never the raisin ones – *shudder*)
Couldn’t Live Without
My Monday morning yoga flow 〰️
Go-To comfort show
Pride and Prejudice or Anne of Green Gables
Tired of staring at a blank screen, hoping inspiration will strike?
Get in touch for your free freelance copywriting and brand tone of voice consultation.
Three reasons to choose me to write your copy
one
Need Speed?
I worked in an incredibly busy newsroom for many years, writing and editing news and entertainment bulletins every hour to explain complicated breaking news. This was the perfect training for multi-tasking, accuracy and speed.
two
Marketing Matters
Because of my background in a busy commercial marketing environment, my copy sells, as well as tells a compelling story. That’s why I’m a Brand Storyteller. The copy I’ll write for you makes a genuine connection, without sounding salesy.
three
A Perfectionist
I’m all about the details. You’ll find it all throughout my work. If it’s not perfect, I’m not happy.
I’ll keep in regular contact about your project, to ensure you get the end result you’re looking for.