Tell your brand story, with ease

Freelance copywriting services for creatives, coaches, and service pros who need words that transform browsers into buyers

As a freelance copywriter, brand storyteller and former journalist, I specialise in crafting unique, authentic copy that resonates with your ideal customers.

Becky Pink Freelance Creative Copywriter, Brand Storyteller and Blogger sitting at her desk in front of a laptop, smiling at the camera

2.6 seconds

That’s all it takes to make a first impression of a website.

So we need to grab their attention and make a great impression so they don’t click away. No pressure, right?

What if you felt excited to share your website, rather than cringing? 
What if you felt confident it truly reflected you, your business and the benefits customers will get from your service or product?
What if I wrote it for you, so you could get on with everything else you need to do to run and grow your business?

HOW I CAN HELP YOU

I write the right words for lifestyle brands that are tired of blending in

You’ve got a high-end service, irresistible products and a message that matters. Isn’t it time for your brand to reflect that?

What if you could trust someone to embody your voice and create authentic content that resonates with your ideal customer? 

What if you could pass over your blog to an expert, and feel confident they’ll create evergreen content you’re proud to share? 

How would you feel if that worry of ‘I don’t have enough time to even think about my copy, nevermind actually write it’ was lifted? 

I’ll help you clarify your vision, create or fine-tune your brand tone of voice, streamline your copy, and build an authentic online presence that turns heads and converts. I’m here with as much, or as little help as you need.

WRITER’S BLOCK?

Let me lift the burden of finding the right words, so you can build your business.

Tone of Voice Development

STAnd OUT WITH YOUR UNIQUE TONE OF VOICE

Defining and developing your brand’s unique tone of voice is crucial to building trust and engagement with your audience. Once you know your unique tone of voice, it becomes easy to craft consistent messages across all customer touch point. Using the right tone to match your visual identity and brand ethos helps create an engaged, loyal customer base. And I can help with all of that.

  • First, I’ll help you define your brand values, which help shape your brand’s identity and personality.
  • Then, I’ll shape those guiding principles into a document you can refer back to, which will evolve over time, as your business grows.
  • Next, I’ll define your brand’s tone of voice, which ladders up to your brand values. An authentic tone of voice helps bring your story to life in a way that resonates with your ideal customers.
  • Finally, I’ll create your brand’s tone of voice ‘Bible’ which you and your team can use to ensure you’re ‘talking’ to your customers in a consistent, authentic way across all touch points, from social media, to your website, to direct communications.
Tone of Voice Development by freelance copywriter and brand storyteller Becky Pink
Freelance Copywriter Becky Pink sitting at her desk, smiling as she writes copy on her computer

Freelance Copywriting

Let ME WRITE YOUR WEBSITE or PRINT MATERIALS

From crafting new copy from scratch to rewriting your existing copy, I’ll make your copy stand out and feel like you. I’ll work to your tone of voice guidelines if they already exist, or help you devise your own, to ensure all copy has the same ‘voice’. With over two decades of experience writing websites, brochure spreads, website content, and even news bulletins, my storytelling expertise will make your copy sparkle.

  • Website copy: Whether you need a whole website, a couple of extra pages, or a single sales page, leave it to me to write concise, creative copy that perfectly reflects your brand.
  • Product descriptions: Etsy, Not on the High Street, your own website, or printed brochures – let me craft irresistible product descriptions that sell.
  • Campaign concepts: When you’re launching a new brand or product, I’ll devise and develop concepts that create a buzz.
  • Copywriter cover: When you need an experienced copywriter to cover holiday, maternity leave, or as your recruit, I’ll integrate seamlessly with your creative team to take the pressure off you.

Blog & E-mail Copy

ghost-written blog posts that sound like you

If your blog is a little neglected, let me fill it with engaging content to help your Google rankings and give your customers a reason to return to your site. If you’re struggling to find the time to e-mail your list, I’ll write it for you, so you can concentrate on everything else.

  • Stuck for ideas? I’ll develop a content plan for your blog, e-mails, or both.
  • Brief me your key messages, and I’ll transform them into evergreen content on your blog, or e-mails that your customers love to open and engage with.
  • You post your blog, or e-mail your list, and enjoy the results.
A white woman's hands typing on a white keyboard, wearing a pink jumper
Becky Pink Copywriter and Brand Storyteller sitting at her desk holding a cup of tea

YOU HAVE A STORY

Now you need a brand storyteller that can tell it.

An expert freelance copywriter, brand storyteller and blogger who transforms the way you feel about your website from cringing to joyful, with strategic storytelling that sells you and your service or products.

With over two decades of commercial copywriting and broadcast journalism experience, I’ll get to the heart of your story and translate it into copy that connects to your dream clients.

View my copywriting portfolio by category

Tired of staring at a blank screen, hoping inspiration will strike?

Get in touch for your free freelance copywriting and brand tone of voice consultation, and finally start feeling confident in your copy with my freelance copywriting service.

Get in touch with Becky Pink Freelance Copywriter