Health & Wellbeing Copywriting

With over 17 years of professional copywriting experience, I’m passionate about writing for brands that make a genuine difference to their customers’ lives. Here, you’ll see some highlights of the health and wellbeing copy I’ve written for clients in the wellness space, as a freelance copywriter and blogger.

Parenting Community Bounty

The SEO optimised articles that I wrote about a decade ago are still gaining traffic on Bounty’s website. I loved researching these topics and conveying the information in a calm, clear and empathetic way.

JuicePlus

I was delighted to write the PDP copy for nutrition company JuicePlus’ US site, creating health and wellbeing sales copy that ladders up to the company’s new tone of voice. Having spent part of my childhood in Texas, and studying for a year in North Carolina, I ‘speak’ American English as fluently as British English, so there were no ‘lost in translation’ issues. I also wrote email and social media copy for their new Superfood product launch.

Isagenix

Thanks to my former career as a broadcast journalist, one of my skills is putting people at their ease as I interview them. Helping them relax and tell their story lets me get to the genuine heart of their story.

I interviewed the winners of supplement company Isagenix’s IsaBody Challenge for their blog. My copy uses the winners’ words to show how their transformations made them feel, whilst the photos showed how the look. This motivates other customers to take part in the next wellbeing challenge.

I also supported the Isagenix team during a busy period, writing evergreen blog content to inspire and educate their customers.

I wrote much of the Champney’s Wellness Spa Resorts website, including the copy for the majority of the treatments and health retreats. Sadly, I didn’t get to try any of the treatments out myself!