Beauty Copywriting
With over 17 years of professional beauty copywriting experience, both in-house and on a freelance basis, I specialise in make-up, skincare and haircare copywriting.
Scroll down for just a few examples from my extensive beauty copywriting portfolio, including Champneys, Avon, and many small lifestyle businesses. Please get in touch for more examples, including emails and blog posts.
Avon
As a regular freelance for Avon’s Global creative content department, I co-created the concepts and wrote the copy for many make-up product launches. With several ranges with increasing levels of benefits and price points, each sub-brand has a different tone of voice.
A highly talented creative writer.
“Becky is a highly talented creative writer who is an absolute pleasure to work with. She always looks for new and better ways of doing things, works well in a team or individually, and her copy has delivered proven results. She is organised, punctual, personable and a lot of fun. I would highly recommend Becky to anyone.”
Frances Gent
Global Head of Creative Strategy and Copy, Avon
Champneys
I wrote much of the Champney’s Wellness Spa Resorts website, including the copy for the majority of the treatments. Sadly, I didn’t get to try any of the treatments out myself!
Make-up Artist Laura Shepherd
Working with Make-up Artist Laura Shepherd, founder of Crown & Muse was a delight. Her work practically speaks for itself so my task was conveying her skill and personality, and her bridal make-up services.
Becky totally transformed my website.
“I found Becky through a recommendation, and she was very approachable and full of helpful advice from the start. Becky totally transformed my website and I highly recommend her freelance copywriting services.”
– Laura Shepherd
Founder, Crown & Muse
Other Beauty Brands
I’ve written beauty copy for plenty of smaller skincare and haircare brands too, including 72Hair. As an expert in natural, clean beauty, I was the ideal choice to write the website to launch natural children’s skincare brand Petit Jovial.
As an expert in natural, toxin-free clean beauty, I was the ideal choice to write the website to launch natural children’s skincare brand Petit Jovial.
