Brand Storytelling Copy for Founders written by Becky Pink

Getting to the heart of a founder’s ‘why’ to create a branding strategy that covers an authentic tone of voice, and brand storytelling copy is my passion. Creating brand narratives and launch copy for lifestyle brands such as florists, photographers, and yoga teachers offering luxury services is where I thrive.

As a small business owner myself, I understand how much passion and hard work go into developing a brand. I’m here to hold your hand every step of the way, creating brand storytelling copy that connects to your dream clients.

I also offer ghostwritten blog posts and can write your emails. Please get in touch for examples, which I’ve hidden, to protect the brand owner’s anonymity.

Becky’s brand storytelling copy process is so easy

“I’m so thrilled with the copy Becky wrote for my website. She perfectly captured ‘me’ and my newborn and family photography services, and wrote the copy in such a heartfelt, emotional way that resonates with my ideal clients.

Before I met Becky, I was struggling to find my brand voice and express how my clients feel when they work with me. Becky’s brand storytelling copy process is so easy, and the tone of voice direction she created helps me write my own social media copy, so I feel confident it’s consistent with my website and authentically speaks to my audience.”

– Emily Daniel

Founder, Emily Daniel Photography

Emily Daniel Photography

I created evocative brand storytelling copy to reflect the emotive, light-filled portraits that Emily from Emily Daniel Photography, mirroring the bespoke photography experience her clients experience.

Walter & May Bespoke Gifting Brand Storytelling Copy

Bespoke gifting company owner Liz asked me to help her with her brand tone of voice, and rewrite her existing home page and about me page.

Becky helped create the voice I was looking for and helped give my website structure and clarity.

“Working with Becky was a delight. She took time to really understand what I was trying to create and what I was looking for. She massively exceeded my expectations in both the depth and quality of the work she did for me. She helped create the tone of voice I was looking for and helped give my website structure and clarity. This has enabled me to connect better with customers and convey what my brand is all about. I’ve already recommended a number of people to her and will definitely be using her in the future! “

– Liz Wright

Owner, Walter & May

Emma Hewlett Floral Designs

Luxury florist Emma Hewlett of Emma Hewlett Floral Designs commissioned me to create her brand tone of voice and story when she was having her website redesigned. She was thrilled with the brand storytelling copy I created.

Becky nailed it within the first hit.

“I was looking for someone who had creative flair and Becky has this in spades. We had an initial phone conversation that was relaxed and friendly, and Becky’s approachable nature made an instant impact on me. She listened and understood what I was trying to achieve within my relaunch and set about writing copy which perfectly matched my needs. She nailed it within the first hit. It’s a delight to work with her.”

– Emma Hewlett

Founder, Emma Hewlett Floral Design

Brand Storytelling Copy for Super Luxe Events

I created high-end brand storytelling copy for luxury events company Super Luxe Events‘ website, reflecting the incredible experience their clients receive.

I continually have amazing feedback about my site and much of that is down to Becky’s words!

“When I decided to redesign my website, I contacted Becky to assist with the copywriting element. I wanted to make sure the tone and vocabulary used was really on brand and matched the high level, luxury images used on the site. Becky 100% understood what I wanted to achieve and turned around perfect copy for me in a very short space of time. Her copywriting was fantastic, and really helped my website to be placed where I want it to be in the event management market. I continually have amazing feedback about my site and much of that is down to Becky’s words! I wouldn’t hesitate to recommend Becky Pink’s freelance copywriting services.”

– Amy Burleigh

Founder, Super Luxe Events

Rachael Moore Yoga

As a Yogi myself, approaching mid-life, I was delighted to write the course copy for Rachael Moore’s menopause and perimenopause supportive yoga and wellbeing coaching programmes.

The Sleep Fixer

Kerry, also known as The Sleep Fixer asked me to write a few extra pages for her website. I find her ethos fascinating and just wish I’d known about her when my daughter would. not. sleep!